Learn More (He said he was "honored and humbled" to have been invited to the White House.). Here's Why Some People Are Boycotting Goya Foods. He noted that he also praised former President Obama when he was invited to the White House during Obama's term in office. President Trump said the attempted boycott of Goya foods has backfired as the company’s CEO came under fire for … "It's shameful and appalling that the president of Goya Foods is praising the most anti-Latino president in the history of our country," Nathalie Reyes, the CEO of the Latino Victory Fund, told NBC News. ... To be clear, the calls to boycott Goya have not been led by its workers. The Goya Foods boycott is an insult to Hispanics, America’s largest minority group. But in July, barely five weeks ago, Goya Foods CEO Robert Unanue made some very unfortunate and regrettable remarks which he should regret, but doesn’t. Goya Foods is the latest brand to face consumer blowback for its CEO’s public politics. Politicians and pundits — some Hispanic, many others painfully woke-white — are calling for a boycott of the largest Hispanic food manufacturer and distributor … Steve Doocy partially credits The Left's "boycott Goya foods thing" for Trump's Latino support pic.twitter.com/xuWPMRHA1r, — Bobby Lewis (@revrrlewis) November 23, 2020. Alan is a writer, editor, and news junkie based in New York. Goya Foods - sold in the US and many Latin countries - is the largest Hispanic-owned food company in the US. Americans should think twice before buying their products. In July, Robert Unanue, the president of Goya Foods, raised controversy after praising Trump during a White House event, a move that angered many who view the Trump administration’s policies, particularly those concerning immigration, as harmful to the Latino community. Within hours of Unanue's appearance, #BoycottGoy, #Goyaway, and #Goya were all trending on Twitter. But the Trump campaign urged conservatives to flock to the brand and used social media posts and television ads to attack the boycott. That year, parade organizers were honoring Puerto Rican nationalist Oscar López Rivera, whose sentence for seditious conspiracy was commuted by President Barack Obama. 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Connect with friends faster than ever with the new Facebook app. "[Goya] has been a staple of so many Latino households for generations," former Secretary of Housing and Urban Development Julián Castro wrote. The boycott failed. Americans should think twice before buying their products. "And so we have an incredible builder, and we pray—we pray for our leadership, our President, and we pray for our country that we will continue to prosper and to grow. “We’re all truly blessed at the same time to have a leader like President Trump, who is a builder,” he said at the time. "And you make a positive comment and all of a sudden, it is not acceptable. This story originally appeared on Food & Wine. Trump claims Goya boycott has backfired. New Mexico promised its students free college. On Friday, Goya also released an official statement about its planned food-bank donations, describing itself as "an iconic institution in the Hispanic community" and the largest Hispanic-owned food company in the U.S. "Through the company's Goya Gives program and since the company's humble beginnings, Goya has a long history and tradition of supporting communities in times of disaster," it wrote. A day later, Trump made an appearance in the White House Rose Garden, where he announced the launch of the White House Hispanic Prosperity Initiative, which he says will "improve Hispanic Americans’ access to educational and economic opportunities." Goya Foods boycott takes off after its CEO praises Trump Authenticity was key to Goya's success in the early 20th century, and it's the reason it's succeeded since. Meanwhile, Republican strategist and CNN analyst Ana Navarro encouraged anyone who plans to join the Goya boycott to donate any of their now-unwanted products instead of throwing them in the trash. In his brief remarks, Unanue was unwavering in his praise and support for the president. Then oil prices tanked. On Wednesday, President Donald Trump welcomed Mexican President Andres Manuel López Obrador to the White House, a meeting that has been described as either a good-faith attempt to strengthen the relationship between the North American neighbors, or an excuse for a photo op, depending on which political party is talking about it. The outrage industry pounced after Goya CEO Robert Unanue … The Goya Foods boycott is an insult to Hispanics, America’s largest minority group. The company has not officially addressed the backlash, although Unanue essentially responding "I said what I said" seems like it could be the final word—at least from their side. #Goyaway https://t.co/lZDQlK6TcU. And we pray. Iran's supreme leader vows revenge after top nuclear scientist apparently assassinated. Unanue also met with President Obama in the fall of 2011, at a reception to celebrate Hispanic Heritage Month. ), During a Friday morning appearance on Fox & Friends, Unanue didn't back down from the controversy, calling the proposed boycott "suppression of speech. Learn More As Giancarlo Sopo, a Hispanic communications strategist for the Trump campaign, told Politico over the weekend: “Many Hispanics view the Democrats and their allies as moralistic snobs. Goya Foods has, in a sense, participated in a boycott itself, when the company led other corporations in withdrawing support for the Puerto Rican Day Parade in … Politicians and pundits — some Hispanic, many others painfully woke-white — are calling for a boycott … Goya Foods donates millions of dollars worth of food to charities and also employees hundreds of workers in its factory. Our team is working around the clock to keep up with the overwhelming demand for our products. Doocy said “the left’s messaging did not help them” in this election because their policies “remind a lot of people of the socialistic countries they came from.”, “Also the left was pushing, and this was very impactful for people in the Latino community, remember that boycott Goya Foods thing that happened a while back because the Goya president went to an event at the White House with Donald Trump, as he had gone to an event at the White House with Barack Obama, people were turned off by that.”.